Could hire you
Line executives and owners at companies that look like the one you want next. They can start an engagement without asking anyone. This is the only bucket that pays invoices.
This does not measure how many people see you. It measures whether the people who see you can hire you.
You post, people connect, the list grows. And still nothing comes back.
That is rarely about size. It is about who is in it.
Twenty years of good work builds a network of the people you did it alongside. That is not a mistake. It is just not a pipeline.
Line executives and owners at companies that look like the one you want next. They can start an engagement without asking anyone. This is the only bucket that pays invoices.
Advisors, former colleagues now inside a target, providers you trust. They cannot hire you, but they can put your name in a room you are not in. Worth having, easy to overweight.
Other interims, other fractionals, consultants, recruiters who collect profiles. Warm, friendly, genuinely useful to talk to. They will never hire you, and for most people at your stage this bucket is the majority of the list.
Nobody builds that on purpose. It builds itself, because peers are who you meet at the work. The mirror just says out loud how far it has gone.
You do not need our figures for this one. Put your own in.
Two of those three are decided long before anyone calls you, by who knows what you are the obvious call for. That is what this file tells you.
One page. It takes about a minute to read and it is uncomfortable for roughly nine people out of ten.
Everyone in this market sells you reach. We will not, because the file we ask for cannot prove it, and we would rather say so on the way in than on the way out.
Your connections list carries name, company, position and the date each person connected. Every number above comes out of that one file, and you can audit any of it against your own data in about ten seconds.
A LinkedIn export contains no readers. Impressions have no identity attached, so any tool telling you what share of your reach was the right people, on the basis of an export, is guessing. Inside the product that question does get answered, from signals collected week after week, which takes months rather than an afternoon. Same question, two very different costs.
Your network is who sees you by default. If bucket one is thin, no amount of posting reaches anyone who can act on it, and you would have spent six months finding that out the expensive way.
Before you ask.
Correct, and that is the point of the name. Reach appears nowhere in this and nowhere in the product. The only thing we put in front of you is who, not how many.
They optimised your reach, which was the problem rather than the fix. You ended up with more readers and not more of the right ones. Bucket three grew fastest, because peers are the people most likely to engage with a post about your trade.
True, and it is not a failing. Peers are how you hear about the market, and some of them sit in bucket two without either of you noticing. The mirror is not an argument for deleting anyone. It is an argument for knowing the ratio before you decide where the next twelve months of effort goes.
No. No connect, no message, no comment is ever sent by us. You take every action yourself and we only prepare it. That is not caution, it is an architecture decision: your account is your most important B2B asset, and a tool that risks it is not worth having.
We ask for one file, your connections list. Not your messages, not the full archive; the guide below shows how to request just that one. It still holds data of people who trusted you, so: we read it, we show you the number, and the file is deleted once you have it. Where it lives in between and how you delete it yourself is written in full on one page, before you upload anything.
The first piece, yes, we do that. After that, no. If someone else permanently thinks for you, what you are known for belongs to them, and you find out the day they stop.
The mirror reads your connections list, so it needs something to read. Here is the honest floor, better now than after you have waited for a file.
Grown over years, not last month. The answer is a share, and over too few rows it swings with every single person and means nothing.
A sector and a size will do. Without something to hold your list against, there is nothing to sort into buckets, and the form asks for it for that reason.
Then there is nothing to mirror. Start with the 2-minute check, which needs no data at all and answers a question you have to settle first anyway.
LinkedIn lets you ask for single files instead of everything. That is what we want: your connections list, not your messages, not your archive.
LinkedIn rearranges these menus from time to time. If a label has moved, search their settings for “Get a copy of your data”. That page has stayed put.
The mirror costs nothing. You learn what share of the people who connected with you could actually hire you, and then you decide whether it bothers you enough. During the private beta we run it with you personally: tell us the company you want next, leave your email, and you get the walkthrough and your number.
Five seats, because an onboarding call works at that group size. Not because we want to pressure you.