The ICP Mirror — free · no account, no card

Does your audience even see you?

Or is your network filling up with the wrong people?

You post, people connect, the list grows. And still nothing comes back.
That's rarely about size — it's about who is in it.

Show me my number →
One file from your LinkedIn export — your connections list. Not the whole archive, not your messages. No account, no payment details, nothing stored.

Two numbers you know better than we do

What a good engagement earns per hour you put in — and what a client earns you who demands much and pays little.

A good engagement 2.00 ×
A client who eats your margin 0.75 ×
Time needed for the same revenue 37.5 %

Turn your client mix around, and the same numbers take roughly a third of your hours. The rest belongs to you again. Your factors will look different from these — the gap between them stays.

Sorted honestly, not prettily

What happens when — from the first day in the beta.

  1. Day 1 Your first article is written for you. You talk for 30 minutes about something you know. We do the rest.
  2. Day 1 The question “what do I post today” is settled. One article becomes weeks of posts — in your language, not a machine's.
  3. Week 1 20 people from your own network who fit the target profile and were recently active. With one opening line per person.
  4. Week 1 You see your share. How much of what reads you could actually hire you. Usually the most uncomfortable moment.
  5. 90 days That share has risen. It's the one number the whole system is measured on — recorded in the tool, not claimed.
  6. 3–6 months The first enquiries from the content. Promising sooner would be a lie, and you've heard enough promises.

Eight parts, one flow

What runs once you're in — each part feeds the next.

Positioning

Positioning sprint

A guided dialogue sharpens your offer and target client. You narrow your message — not your offer. Reversing is possible any time.

Production

Article multiplier

One article a week, written or spoken. It becomes posts, a newsletter, a PDF and a talk outline.

Network

Network radar

Your LinkedIn export becomes a warm list: who fits the profile, who was recently active, who just changed jobs.

Measurement

Impact chain

Posts → reach within your target group → reactions → conversations → offers. Absolute reach is not displayed.

Diagnosis

The weekly finding

Once a week: what worked, why it worked, and the one thing to do next. If the data isn't sufficient, we say so.

Persistence

Visibility buffer

Weeks of posts in store. When your project escalates, your acquisition keeps running — exactly where it usually breaks off.

Selection

Filter content

Posts that deliberately repel: how you work, your price level, who you don't work for. The filter acts before the first call.

Routine

The 15-minute protocol

What's to do today is right there. No decisions about timing, format or image size. Those debates only cost you weeks.

The private beta

One number decides whether this works: the share of your target group in your reach. We measure it — you watch it move.

What you bring

One article a week and the 15 minutes a day. Both are recorded in the tool, so nobody has to prove anything and nobody has to believe anything.

What you keep

Your sharpened positioning and your warm list. Even if you leave.

What we don't promise

Closed deals. Those hang on your conversation, not our tool. Anyone guaranteeing you deals hasn't thought it through.

The six sentences that come next

Before you ask.

“I've already tried content tools.”

They probably optimised your reach. That was exactly the problem: you ended up with more readers, but not more of the right ones. We only measure the second number.

“Can't someone just write this for me?”

The first article: yes, we do that. After that, no. If someone else permanently thinks for you, the positioning belongs to them — and you only notice when they quit.

“I don't need more reach.”

Correct. That's why it appears nowhere in the product. The only number we display prominently is your target group's share of it.

“Do you automate actions on LinkedIn?”

No. No connect, no message, no comment is ever sent by us — you take every action yourself; we only prepare it. That's not caution, it's an architecture decision: your account is your most important B2B asset, and a tool that risks it isn't worth having.

“What happens to my LinkedIn export?”

We ask for one file — your connections list. Not your messages, not the full archive; the guide below shows how to request just that one. It still holds data of people who trusted you, so: we read it, we show you the number, and the file is deleted once you have it. Where it lives in between and how you delete it yourself is written in full on one page, before you upload anything.

“Is this the same number the product measures?”

No, and the difference is worth two sentences. Inside the product the question is asked about your reach, week after week, from signals collected over time. The mirror asks it about your network — because that is what a data export can actually prove, today, from one file, with no measuring period. Same question, one that needs months and one that needs an afternoon.

Before you download anything

The mirror reads your connections list, so it needs something to read. Here is the honest floor — better now than after you have waited for a file.

Works if

A few hundred connections

Grown over years, not last month. The answer is a share — over too few rows it swings with every single person and means nothing.

Works if

You have posted at some point

Irregularly is fine — that is most people we talk to. It is what lets us hold who arrived against what you were writing.

Not yet if

The account is new or quiet

Then there is nothing to mirror. Start with the 2-minute positioning check — it needs no data at all and answers a question you have to settle first anyway.

Getting the one file

LinkedIn lets you ask for single files instead of everything. That is what we want: your connections list — not your messages, not your archive.

Step 1 On LinkedIn, click your photo → Settings & Privacy.
Step 2 Open Data privacyGet a copy of your data.
Step 3 Pick “Want something in particular?”not the larger archive — and tick Connections. Ticking Posts as well lets us show your posting rhythm next to the number. Everything else stays unticked, including messages.
Step 4 Request it. LinkedIn mails you a download link and states the wait on that same screen — a single file is ready far sooner than “everything”.
Step 5 Unzip it and look for Connections.csv: name, company, position and the date each person connected. That one file is the whole input.

LinkedIn rearranges these menus from time to time. If a label has moved, search their settings for “Get a copy of your data” — that page has stayed put.

Founding cohort — five seats

Start with the number you won't like.

The mirror costs nothing. You learn what share of the people who connected with you could actually hire you — then you decide whether it bothers you enough. During the private beta we run it with you personally: tell us who you are trying to reach, leave your email, and you get the walkthrough and your number.

Filled in from your positioning check — it never left your browser.
Thanks — we'll get back to you personally with your mirror.

Five seats, because an onboarding call works at that group size. Not because we want to pressure you.